Competitor Analysis

SMART Choice specialises in field marketing, as part of this activity we produce competitor inteligence reports covering our clients market. Our aim is to help organisations become the best in their field. To become the best does not mean you have to copy what your competitors are doing today, or did yesterday, but to be creative and anticipate tomorrow's trends before they become today's norm.

To outwit your competitors you need to know what they are doing.
To outmanoeuvre them, you need to know in which direction they are going.
To outflank them, you need to be faster and smarter.

We deliver value to our clients via programs built to their specifications, incorporating a number of the following activities:

• Checking competitors pricing position.
• Gauge Sales staff's attitude towards your product.
• Reporting competitors instore activities.
• Measure staff competence inline with your product range.
• Observing competitor incentives for customers/staff.
• Conduct Point of Sale competitor audit.