Merchandising

Merchandising can at times be difficult to define; it is sometimes identified as a sales activity but can also work in conjunction with stock control as once problems have been identified, they need to be solved. Quality merchandising is essential during the early stages of any new campaign and is crucial for maximising the true sales potential of a product.

Good quality merchandisers will produce the following:

• Increase shelf space for your product range.
• Maintain a high standard of stock presentation.
• Conduct price and planogram compliance checks.
• Liaise with stock control to identify and correct inventory errors.
• Influence stock control to regularly replenish stock orders.
• Maintain Point Of Sale in pristine condition.
• Standardise in-store presentations.
• Reactive merchandising.